Looking over the expanding opportunities and increased interest from the school (b2b) business, Tekie decided to pivot from solely b2c business adding b2b2c and b2b business verticals.
The internal management system for Tekie was build for the b2c business and was not suited for handling the school operations.
We needed a one-stop for everything operations to reduce the workload and increase efficiency.
The Key Accounts Managers overlooked the entire operations from onboarding, activation and support for schools.
To generate leads from the b2b2c business Tekie conducted multiple events such as codecamps in collaboration with schools.
Journey Map for KAM onboarding a school(b2b)-