The proposed work involves developing an in-house auditing software, specifically designed for Ditto's needs. The software will streamline the quality assurance (QA) process and improve advisor performance. Key features include:
| User Role | Name | Age | Background | Goals | Pain Points |
|---|---|---|---|---|---|
| QA Audit Team Member | Sarah | 24 | Sarah is a dedicated member of the QA audit team at Ditto. | ||
| Sarah is detail-oriented, analytical, and has a strong understanding of the insurance industry | Sarah's primary goal is to assess advisor performance accurately and provide constructive feedback for improvement. She aims to maintain consistency and fairness in the evaluation process | Sarah often faces challenges in managing a large number of audits manually, which can be time-consuming and prone to errors. She feels the need for a centralised platform to streamline the auditing process | |||
| Admin/Manager | David | 32 | He has a strong understanding of quality assurance methodologies and is focused on optimising team performance and ensuring high-quality customer consultations. | Key goals include managing user roles and permissions, monitoring overall QA performance, and making data-driven decisions. He wants to have a clear overview of advisor evaluations, generate comprehensive reports, and recognise top-performing advisors. | David finds it challenging to track and manage the auditing process manually. He wants a centralised system that streamlines audit selection, feedback management, and reporting to enhance efficiency and make informed decisions |
| Advisor | Aditi | 26 | She is dedicated to providing accurate and reliable guidance to clients, building trust and maintaining customer satisfaction. | Aims to improve her performance, enhance her skills, and receive timely feedback to better serve clients. She also wants to track her progress, understand her ranking on the leaderboard, and receive recognition for her accomplishments. | Finds it difficult to access and track her evaluation scores and feedback due to the lack of a centralised system. She desires a user-friendly platform where she can view her performance metrics, monitor her progress, and receive feedback in a timely manner. |